Under the premise "Before looking far, look around," ARQD reclaims the value of the local environment and the richness of Mexican architecture. Inspired by icons like Luis Barragán, the identity translates his sensitivity and technical legacy into a contemporary, honest, and authentic visual language. The project transcends branding to integrate into the living space, highlighting the design of custom handcrafted cement tiles. In this way, the identity is not just observed: it is built, walked upon, and lived.